New Work: GNARLY Clothes Website

Gnarly

This past week we launched yet another epic website for a truly inventive clothing brand: Gnarly Clothes. We’ve gotten the chance to work with Gnarly several times over the last 3 years – most notably on many of their finest pieces. So, when they needed a new website that stayed true to that raw-dog style, they asked us to help them out & we were more than happy to help.

One of the biggest challenges (and opportunities) with the Gnarly site was they needed something that functioned better than their old – all images & pop-ups – website, but that maintained a raw, off-the-cuff, quality to it. Most web design now-a-days is ultra-clean, minimal & life-less – this makes sense because most websites need users to focus on the CONTENT, rather than the design. But with Gnarly, we wanted to scrap all that and take a heavy-handed approach. Things weren’t going to be clean, they shouldn’t be minimal and dammit if they weren’t going to scream personality. 

We began by completely re-thinking how to design a website. We approached it with a print designer / collage artist perspective – where content was merely a thing we used, and by no means the “focus”. We wanted every page to feel unified, but completely unique. Layouts would be smeared and re-done on the fly, but the overall layout would remain. 

When it came time to actually put the thing together, we focused on using the best new technologies, while giving them an off-kilter/dirty aesthetic. The entire website is built on the WordPress platform, and uses absolutely zero Javascript/Flash. This gives the entire site a usability that was unthinkable for their old site. It also allows us to randomize items much faster and efficiently. 

We’re very proud of what we’ve created for Gnarly, and we feel it’s a very unique piece of web design that most designers would never get to create. It’s fast, responsive & built with the latest tech in mind. But it’s also raw, unrefined & aesthetically chaotic. This website is one of the rare cases where we got to create something that truly merges the strengths of our client, with our own strengths – and we couldn’t be happier with the outcome.

So check out the site, and see what happens when you truly start from the ground up.
www.gnarlyclothes.com  

Gnarly

Gnarly

Gnarly

Gnarly

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