New Work: WAAR Website & Store

Screen Shot 2012 06 15 at 7 41 54 AM

We recently got the pleasure & privilege to work with the fine gents over at We Are Runts (WAAR). The boys at WAAR are alumnus of the infamous COMUNE label & also main players in founding the subsequent CHAPTER brand. Now onto their own venture – the guys are doing some extremely beautiful work using salvaged Army/Military apparel & fabrics. 

When they needed a full fledged website to showcase their brand and sell product online – they turned to us to help them out, and we were more than pleased to oblige. Working with their Art Director (Mike Q – also of Chapter/Comune fame), we helped construct a design & website that focuses heavily on the visual language of the brand, while also giving plenty of room for the fantastic apparel to shine. 

We were able to incorporate everything they wanted into 1 portal for their customers. The site features a blog, informational pages about the brand & it’s collections, and a store section with sellable product. We even customized the look of their Tumblr to match the new site, gave it a custom domain, and incorporated it so that every part of the WAAR experience is unified – giving the site & social media portals, a more polished & thoughtful feel. 

To say we’re proud of the work we’ve done here would be an understatement. As our latest project, we, naturally, also feel it’s one of our strongest to date. The technologies we were able to utilize and build off of provided the WAAR guys with a truly forward looking website that will grow seamlessly as they expand their apparel line. 

We can’t wait to see how WAAR grows as a brand, and we’re very happy to be a part of the creative team that brought WAAR to the online world. 

Check out the site & beautiful clothing these guys are making:

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