Pantone Unveils 336 New Colors?!

The almighty gods of color, Pantone, have unleashed a treasure trove of new colors on the world (or well, on art directors & print designers) today.

In one of it’s biggest expansions since June 2011 (when they added 175 colors for home & fashion use), Pantone brings to the table a bunch of new shades for it’s popular Pantone Plus Series. The new colors are a beautiful mix of undertones, mid tones, pastels and vibrant hues. With this new addition, the Pantone Plus Series has a whopping 1, 677 colors.

From Pantone:

Pantone is committed to continually deliver essential color inspiration and innovation to creatives and color professionals. Designers consistently demand more colors to differentiate their work and stand out in a crowded marketplace. Pantone created the 336 New Colors with this in mind, expanding all color ranges to offer designers greater creative freedom.

And while it may not seem like a big deal – “i mean, it’s just colors, who CARES?” – this kind of visual color expansion reminds us that color, design & the general creative practice, is always growing. These may not be “new” colors, but bringing them to the designers toolkit means we’ll see these awesome new colors, with new names to boot, springing up in design work from the biggest agencies, to the smallest bedroom studios. And as designers ourselves, we’re thrilled to try out some of these new shades.

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