Category Archives: Fresh Design

New Work: Broken Homme

One of our favorite photographers right now has to be the team behind Broken Homme – so we were super proud to do their new website. Broken Homme is actually a leather boot company, and their style is on-point and so sultry – and we’re not just talking about the photos. Their boot collection, dropping this Fall, is shaping up to be one of the finest lines of footwear we’ve seen in a hot minute.

When we heard they were in need of a kick-ass website to show off their collection, friends & happenings, we sprung at the opportunity to pull out all the web magic we know and create something fresh, clean and stylish. What we ended up with is a website that really builds off the clarity & attention-grabbing nature of full-screen background websites.

Utilizing Video clips and Photo Slideshows (which the boys shot & edited) as the backdrop to the site, we created something that grabs your attention and reels you in. With this as the main focus, we worked hard to keep all the text out of your face, and created a system where text is almost invisible until you hover over it, and decide to read about what you’re seeing.

We’re super stoked with the results and are very proud to share the work we’ve been doing with you. And above all, we’re super pleased to have gotten a chance to collaborate with the Broken Homme team – we know they’re headed for big things, and opportunities like this are a dime-a-dozen.

Check out the site in it’s full glory here:

New Work: Pull The Stops Out!

MATERIAL issue 3 Berlin Launcha

Our favorite artist-run magazine, MATERIAL Press, is hosting their Issue 3 Launch Party in Berlin next week (August 11th) – the event features 2 live performances (by Stephanie Taylor & Alice Könitz and David Raymond Conroy)  and a unique installation by Natalie Häusler, all happening at Motto Berlin. To spread the good word, MATERIAL wanted to create a fun, unique, event site, so they asked Humble Giants to help create it.

We decided to play with the typography (Fortescue), colors & ideas of Issue 3 – while presenting information specific to the event. Issue 3 features a first for MATERIAL – color! The banana yellow is amazing on print, so we decided to recreate that on the web. We then tackled presenting the various bits of information needed by playing with the idea of concatenation (which is the crux of Issue 3). 

The main title text, is actually the main menu – revealing brief bits of info about each event on roll over. The pop-ups keep the user on the press release site, while playing with the idea of chaining words & events together. Each event/pop-up layers over the other, and the interplay is continuously changed as a user plays with the menu & clicks around. The function helps a user get lost in the environment – a call back to both the event, and the idea behind Issue 3. 

Putting together this minimalist 1-page site was a huge challenge, but a lot of fun as well. We put together the site in record time (essentially over the weekend) but were still able to create something unique, relative & engaging. The response has been great – but most importantly, we’re really happy with the outcome.

Check out the site for yourself – we dare you not to get tangled in the web!
Visit Pull the Stops Out, Come On!  

MATERIAL issue 3 Berlin Launcha

MATERIAL issue 3 Berlin Launcha

New Work: GNARLY Clothes Website


This past week we launched yet another epic website for a truly inventive clothing brand: Gnarly Clothes. We’ve gotten the chance to work with Gnarly several times over the last 3 years – most notably on many of their finest pieces. So, when they needed a new website that stayed true to that raw-dog style, they asked us to help them out & we were more than happy to help.

One of the biggest challenges (and opportunities) with the Gnarly site was they needed something that functioned better than their old – all images & pop-ups – website, but that maintained a raw, off-the-cuff, quality to it. Most web design now-a-days is ultra-clean, minimal & life-less – this makes sense because most websites need users to focus on the CONTENT, rather than the design. But with Gnarly, we wanted to scrap all that and take a heavy-handed approach. Things weren’t going to be clean, they shouldn’t be minimal and dammit if they weren’t going to scream personality. 

We began by completely re-thinking how to design a website. We approached it with a print designer / collage artist perspective – where content was merely a thing we used, and by no means the “focus”. We wanted every page to feel unified, but completely unique. Layouts would be smeared and re-done on the fly, but the overall layout would remain. 

When it came time to actually put the thing together, we focused on using the best new technologies, while giving them an off-kilter/dirty aesthetic. The entire website is built on the WordPress platform, and uses absolutely zero Javascript/Flash. This gives the entire site a usability that was unthinkable for their old site. It also allows us to randomize items much faster and efficiently. 

We’re very proud of what we’ve created for Gnarly, and we feel it’s a very unique piece of web design that most designers would never get to create. It’s fast, responsive & built with the latest tech in mind. But it’s also raw, unrefined & aesthetically chaotic. This website is one of the rare cases where we got to create something that truly merges the strengths of our client, with our own strengths – and we couldn’t be happier with the outcome.

So check out the site, and see what happens when you truly start from the ground up.  






GD June21 Final web

One of our favorite party nights, GET DOWN OC!, has made a triumphant return after a year long hiatus. This week (TONIGHT in fact) is the 2nd installment of the re-energized party night, and we’re so excited! 

From 2010-2011 GET DOWN OC was one of the premier party nights in Downtown Santa Ana, rivaling the might and prowess of the Crosby (one of SoCal’s most known club nights). When it got shut down last fall, it was a terrible blow to all of us who looked forward to getting faced on thursday nights. Not to mention, the lineups & special guests always crushed – to say the least it was a crushing blow to social events in the OC area. 

This week features a stellar local DJ lineup, but the party maestro, Mikey Jazzwell, has so many epic guests up his sleeve that this new iteration of GET DOWN OC will certainly be the most epic to date. 

We’ve also been blessed with the opportunity to Art Direct for GET DOWN OC. From flyers, to the website & branding, we will be crafting a visual identity to match the meditation like stillness, amidst a sweaty mess, that is GET DOWN OC. 

So grab your dancing shoes, and come join us! Every Thursday night from 9-2! And trust us when we say that this is NOT a party to be missed. 

New Work: WAAR Website & Store

Screen Shot 2012 06 15 at 7 41 54 AM

We recently got the pleasure & privilege to work with the fine gents over at We Are Runts (WAAR). The boys at WAAR are alumnus of the infamous COMUNE label & also main players in founding the subsequent CHAPTER brand. Now onto their own venture – the guys are doing some extremely beautiful work using salvaged Army/Military apparel & fabrics. 

When they needed a full fledged website to showcase their brand and sell product online – they turned to us to help them out, and we were more than pleased to oblige. Working with their Art Director (Mike Q – also of Chapter/Comune fame), we helped construct a design & website that focuses heavily on the visual language of the brand, while also giving plenty of room for the fantastic apparel to shine. 

We were able to incorporate everything they wanted into 1 portal for their customers. The site features a blog, informational pages about the brand & it’s collections, and a store section with sellable product. We even customized the look of their Tumblr to match the new site, gave it a custom domain, and incorporated it so that every part of the WAAR experience is unified – giving the site & social media portals, a more polished & thoughtful feel. 

To say we’re proud of the work we’ve done here would be an understatement. As our latest project, we, naturally, also feel it’s one of our strongest to date. The technologies we were able to utilize and build off of provided the WAAR guys with a truly forward looking website that will grow seamlessly as they expand their apparel line. 

We can’t wait to see how WAAR grows as a brand, and we’re very happy to be a part of the creative team that brought WAAR to the online world. 

Check out the site & beautiful clothing these guys are making:

Screen Shot 2012 06 15 at 7 42 21 AMScreen Shot 2012 06 15 at 7 42 11 AMScreen Shot 2012 06 15 at 7 42 31 AMScreen Shot 2012 06 15 at 7 42 46 AMScreen Shot 2012 06 15 at 7 43 15 AM

New Work: Yana Tutunik Artist Site

Recently we got the privilege of working with one of our most favorite artists, Yana Tutunik. Her work spans across many mediums, seamlessly moving from collage to illustration – sculpture to video – performance to writing.

She asked us to build her a website, and we were thrilled at the possibilities. After an initial design that functioned almost as a piece of art itself, we went back to the drawing board to put together something Yana could actually use to promote herself. Of importance to Yana was the idea of sequencing and being able to see multiple works at once. Devising a plan to create horizontal rows of her work, we ended up with a simply beautiful horizontal scrolling website. We even customized it a bit – re-mapping the vertical mouse/pad scroll to a horizontal movement. This seamlessness allows users to literally flow through her work, seeing all relevant works together – bringing the narrative to life.

Please check out Yana Tutunik’s beautiful work here:

New Work: Kim Schoen Artist Site

Our latest just went live this week – a brand new, interactive, website for Photographer & Artist, Kim Schoen.

Check it out here:

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New Work: MATERIAL Press website

We recently launched a brand new web site for our favorite Artist Journal, MATERIAL Press.

After months working with them developing, and tinkering with their original site we decided an overhaul was in order. We decided to time this with their call for submissions to Issue 3. MATERIAL produces a wide array of projects, events and limited edition projects.

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