Category Archives: Industry & Technology


GD June21 Final web

One of our favorite party nights, GET DOWN OC!, has made a triumphant return after a year long hiatus. This week (TONIGHT in fact) is the 2nd installment of the re-energized party night, and we’re so excited! 

From 2010-2011 GET DOWN OC was one of the premier party nights in Downtown Santa Ana, rivaling the might and prowess of the Crosby (one of SoCal’s most known club nights). When it got shut down last fall, it was a terrible blow to all of us who looked forward to getting faced on thursday nights. Not to mention, the lineups & special guests always crushed – to say the least it was a crushing blow to social events in the OC area. 

This week features a stellar local DJ lineup, but the party maestro, Mikey Jazzwell, has so many epic guests up his sleeve that this new iteration of GET DOWN OC will certainly be the most epic to date. 

We’ve also been blessed with the opportunity to Art Direct for GET DOWN OC. From flyers, to the website & branding, we will be crafting a visual identity to match the meditation like stillness, amidst a sweaty mess, that is GET DOWN OC. 

So grab your dancing shoes, and come join us! Every Thursday night from 9-2! And trust us when we say that this is NOT a party to be missed. 

Pantone Unveils 336 New Colors?!

The almighty gods of color, Pantone, have unleashed a treasure trove of new colors on the world (or well, on art directors & print designers) today.

In one of it’s biggest expansions since June 2011 (when they added 175 colors for home & fashion use), Pantone brings to the table a bunch of new shades for it’s popular Pantone Plus Series. The new colors are a beautiful mix of undertones, mid tones, pastels and vibrant hues. With this new addition, the Pantone Plus Series has a whopping 1, 677 colors.

From Pantone:

Pantone is committed to continually deliver essential color inspiration and innovation to creatives and color professionals. Designers consistently demand more colors to differentiate their work and stand out in a crowded marketplace. Pantone created the 336 New Colors with this in mind, expanding all color ranges to offer designers greater creative freedom.

And while it may not seem like a big deal – “i mean, it’s just colors, who CARES?” – this kind of visual color expansion reminds us that color, design & the general creative practice, is always growing. These may not be “new” colors, but bringing them to the designers toolkit means we’ll see these awesome new colors, with new names to boot, springing up in design work from the biggest agencies, to the smallest bedroom studios. And as designers ourselves, we’re thrilled to try out some of these new shades.

Immortal Musicians? No, thanks.

By now most anyone who has ears & an internet connection, has seen this holographic performance by “2pac”. The sheer awesomeness of this is enough to warrant attention from all corners of the world wide internets. But there’s another aspect to this that immediately caught our attention, and more interestingly, sparked our imaginations: future applications of this technology.

How soon will we see holographic performances by Elvis, Kurt Cobain, Bob Marley or Frank Sinatra? Does this mean the end of cover bands and impersonators? We sorely hope the answer is no.

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Our favorite comedy podcast HAS to be the wonderful & charming, Comedy Bang Bang, and now it’s going to have it’s own TV show! A bold move on the part of CBB, and a big gamble on the part of IFC, the clip below shows that the gamble is definitely going to pay off.

With a constant flow of great guests, off-beat special guests, word games and irreverence, CBB is helping define the new era of audio-only “talk” shows — a genre MANY said was dead. Harkening back to what we all think of as “radio” shows, or “stories”, where lack of visual cues becomes a tool in the artists tool belt – CBB takes the audience on a ride every episode. Beyond an off-mic sound guy, CBB tricks and plays with the listener in a way that very few programs (radio or television) have ever been allowed to. They put the onus squarely on the listener, to sort truth from fiction, reality from improvisation.

With the IFC Show on their roster now too, they may just be re-defining TV Sketch/Talk shows as well. But, let’s not forget the ground-breaking work put in by shows like ‘That Mitchell & Webb Look’ and ‘Portlandia’. We’re very very excited to actually watch a real episode and see how they structure the show for a 30-minute segment, replete with actual commercial breaks. And not to mention the visual aspect! But from the above clip, it seems like CBB has decided to embrace the change, and find ways to translate their audio-hijinx, into video-hijinx. If they can keep it up beyond this 8minute clip, we’re in for a seriously wild ride.

So set your TiVo’s (CBB! comes to IFC in June 2012) and get ready to laugh your ass off. OH! and they’ve got Reggie Watts as the band leader?! ?uestlove can eat it. (jk, we love him too).

Nike FlyKnit

It’s unsurprising to hear that Nike has put out a new shoe, or some fancy new material for shoe making. But whats even more exciting than that is when Nike takes that next big step and straight up changes the Paradigm of how we, as a culture, think about shoes, and moreover, fitness apparel.

I’ve previously read that internally, Nike has a challenge to switch Paradigms like this every 10 years. You saw it with their Nike+ technology, and the integration of iPods directly into their product lines. They’ve done this time and time again, sometimes with amazingly powerful results, and sometimes to little fanfare and a sullen disappearance.

But this time, Nike has outdone itself – which is no small feat in and of itself.
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Lightweight Stacey

There are many, MANY, Content Management System (or CMS) websites/applications out there. From the ubiquitous WordPress, to the artsy Cargo Collective, to the user-friendly Cushy CMS and the business-geared Shopify. All of these services provide something that, just a few years ago, was out of reach for most people: easy website building.

As the blog model became a bigger and bigger influence over our daily lives & national culture (remember Livejournal?), “normal” people started picking up the publication mantle and began creating their own “blogs”. For years, most people put a distinction between a blog and a website – although in all technical senses the two are identical. But as our media culture became saturated with blogger celebs like Perez Hilton, we stopped seeing the difference and early adopters began modding their blogs to the hills and back. Eventually WordPress opened up their template system, allowed for multiple page themes, and ka-boom—here we are.

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Qwikster? Nope-ster.

If you’re like me and enjoy catching up on social, cultural and political news in the morning, you’re sure to have seen the blundering mess of Qwikster. However, if you haven’t heard; Qwikster is the new name of the old DVD by Mail service of Netflix.

In an apology letter (for rate increases), CEO Reed Hastings shoehorned an announcement of Qwikster. Reading this in bed I could hardly believe my eyes – was this really happening? A 15-Paragraph apology letter, PLUS new Service announcement?

Did ANYONE edit this? Wasn’t anyone else in the room begging Mr. Hastings to stop? Doesn’t seem like it – and that does not bode well.

We usually don’t like talking negatively about Brands/Companies (especially ones we love and use so often) – but this disa-ster is something everyone can learn from.

Why was this so bad? What did they do that other brands can learn from? Which failures can we avoid?

The smart folks over at Mashable have put together quite an article covering just those questions. It’s a great read, and something anyone at a big Brand can use as a guide for the future.

Read the MASHABLE Article here

Steve Jobs Resigns

Whoa! via Wall Street Journal.


Sony entered the binocular market on Friday, introducing its DEV-3 and DEV-5 digital binoculars, both capable of capturing 7.1-megapixel still images and 1080 HD videos in either 2D or 3D.

The binoculars are the “world’s first digital binoculars with HD video recording, zoom, autofocus and SteadyShot image stabilization,” according to the company’s announcement.

SteadyShot image stabilization is the the optical stabilization system that’s found in Sony Handycam camcorders and Cyber-shot cameras — it helps keep images clear and stable, even when viewing at high magnifications.

The binoculars come with a rechargeable battery pack that allows up to approximately three hours of 2D recording on a single charge. Also included with both models is a battery charger/adaptor, A/V connecting cable and USB cable for PC connection.

via Mashable

I can’t quite decide if these are amazing, or totally unnecessary… But I can definitely say this is an interesting idea. And if nothing else, I’d love to get a pair to play around with creatively. Thats a pretty powerful camera to have in such a compact form – I’ll be interested to see if any artists pick these up and find new/interesting uses. If they do, you’ll hear about it here.

Wibit Water Sports

Just stumbled on these really awesome products by Wibit Sports. Their awesomely inflatable play courses look like they’d be tons of fun for children, teens and adults alike. Their slogan “How Much Fun Can You Handle?” seems pretty appropriate. I don’t know that I could handle as much fun as the people in these photos are having.

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Senna’s remarkable story, charting his physical and spiritual achievements on the track and off, his quest for perfection and the mythical status he has since attained, is the subject of SENNA, a documentary feature that spans the racing legend’s years as an F1 driver. Far more than a film for F1 fans, SENNA unfolds a remarkable story in a remarkable manner, eschewing many standard documentary techniques in favor of a more cinematic approach that makes full use of astounding footage, much of which is drawn from F1 archives and previously unseen.

Finally — a great film about the legendary F1 Racer, Ayrton Senna. The Brazilian born international sports superstar is a legend, rivaling the better-known Pelé. Much like soccer, F1 racing has never taken a foot-hold in the American audience, however internationally it is recognized as the premier racing circuit. Senna’s short, but explosive career took him from humble beginnings, and landed him in the throne of the worlds fastest and luxurious sports. His life was cut short doing what he loved — there would have been no better way. He came from the bottom, and ended on the top, no questions.

Check the listings and catch this one, it’s sure to be a fast-paced thrill ride. You can find me at the Landmark tomorrow night.

James Victore

Pretty aggressive, but also really insightful. James Victore cuts through the bullshit and talks about the design business in a real way. It’s rare to see, but beautiful when done well. Bravo.

via Monsieur Bandit


Inflate is a design and production company with offices around the world to service an ever growing demand for rapid structure solutions that are more than just a marquee! With 15 years of dedicated design expertise with Inflatables of all sizes, our joined up back end manufacturing capabilities offer accurate and fast turn arounds for all scale of buildings. Inflate really does offer a genuine opportunity never known before for its clients and partners globally. Established in 1995, Inflate offers a range of award winning, architecturally stimulating stock structures that have been designed specifically to suit

the portable and temporary events market. The range encompasses light, easy and quick to use interior products such as the Office in a Bag, which can be fully installed in less than 10 minutes, to the hugely impressive Trident 24, which covers enough space to sit 360 people in a dining configuration. When you buy into Inflate, you don’t just buy a structure – you buy into the brand, the innovation, vision and quality. You buy consistency across all of these areas that are delivered time and time again- you buy a little vision into the future.

The crew over at Inflate have been producing some amazing pop-up structures. They come in tons of sizes, formats and applications, but the massive inflatable structures are by far the coolest of them all. The opportunities these present are literally endless — creating an “inside” space anywhere/anytime affords so many opportunities to bring people together. From parties, to exhibitions, to pop-up stores, these bad-boys are amazing and extremely versatile. I’ll be surprised if we don’t see more and more of these at large, branded promotional events.

OS X Lion

Finally! Today Apple launched the latest version of their powerful Operating System (or, OS) Lion!

It’s got a ton of new features we’re pretty pumped on. Including Auto-Save (everywhere, any app, any time), Full-Screen Apps, Versions & Resume (probably the coolest addition). Beside these flashy new functions, Apple’s also updated multi-touch gestures, so now you can use the same 2-finger moves you use on your phone, on your computer!

I won’t go into too much more detail, lest the blog get too nerdy and wordy, but suffice it to say that Lion marks a big jump forward for what OS’s and computers should be. Apple is constantly working to make sure that hardware & software are united and working together. Lion is a major step forward in that direction, and I’m very excited to see what comes of this process and how Apple’s competitors will respond.

via Apple

90′s Nostalgia!

“Starting next Monday, TeenNick, part of the Nickelodeon family of cable channels for children, will start rebroadcasting old series from the 1990s that are considered classics by young adults. That’s right: classics from the 1990s.”

The repeats will run between midnight and 4 a.m. under the title “The ’90s Are All That,” a reference to one of Nickelodeon’s most popular shows in that decade, “All That.” That sketch comedy show (1994 to 2005) is one of the first to be featured in the block, along with the sitcoms “Clarissa Explains It All” (1991 to 1994) and “Kenan & Kel” (1996 to 2001) and the cartoon “Doug” (1991 to 1994).

The channel says that Facebook feedback will influence which other shows it rotates into the block. Research has convinced Nickelodeon executives that the Web — a repository of cherished childhood memories — “is allowing young people to be nostalgic, probably sooner than other generations,” said Cyma Zarghami, the channel’s president.

As much as I’m into this for personal reasons, I think this story really shows the true power of Facebook. It’s also a sign of how a brand has really listened to it’s base, stayed open to change, and are going to reap the rewards.

With this move, Nickelodeon has re-reached the audience that grew up with them, re-establishing connections that spark childhood memories for the audience. The internet has blown up over this story, ensuring that this move will, at least for a time, be a big money-maker. It’s moves like this that keeps a brand relevant, interesting and appealing to their customers – both old AND new.

via NY Times