Category Archives: New Technology

Pantone Unveils 336 New Colors?!

The almighty gods of color, Pantone, have unleashed a treasure trove of new colors on the world (or well, on art directors & print designers) today.

In one of it’s biggest expansions since June 2011 (when they added 175 colors for home & fashion use), Pantone brings to the table a bunch of new shades for it’s popular Pantone Plus Series. The new colors are a beautiful mix of undertones, mid tones, pastels and vibrant hues. With this new addition, the Pantone Plus Series has a whopping 1, 677 colors.

From Pantone:

Pantone is committed to continually deliver essential color inspiration and innovation to creatives and color professionals. Designers consistently demand more colors to differentiate their work and stand out in a crowded marketplace. Pantone created the 336 New Colors with this in mind, expanding all color ranges to offer designers greater creative freedom.

And while it may not seem like a big deal – “i mean, it’s just colors, who CARES?” – this kind of visual color expansion reminds us that color, design & the general creative practice, is always growing. These may not be “new” colors, but bringing them to the designers toolkit means we’ll see these awesome new colors, with new names to boot, springing up in design work from the biggest agencies, to the smallest bedroom studios. And as designers ourselves, we’re thrilled to try out some of these new shades.

Immortal Musicians? No, thanks.

By now most anyone who has ears & an internet connection, has seen this holographic performance by “2pac”. The sheer awesomeness of this is enough to warrant attention from all corners of the world wide internets. But there’s another aspect to this that immediately caught our attention, and more interestingly, sparked our imaginations: future applications of this technology.

How soon will we see holographic performances by Elvis, Kurt Cobain, Bob Marley or Frank Sinatra? Does this mean the end of cover bands and impersonators? We sorely hope the answer is no.

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Nike FlyKnit

It’s unsurprising to hear that Nike has put out a new shoe, or some fancy new material for shoe making. But whats even more exciting than that is when Nike takes that next big step and straight up changes the Paradigm of how we, as a culture, think about shoes, and moreover, fitness apparel.

I’ve previously read that internally, Nike has a challenge to switch Paradigms like this every 10 years. You saw it with their Nike+ technology, and the integration of iPods directly into their product lines. They’ve done this time and time again, sometimes with amazingly powerful results, and sometimes to little fanfare and a sullen disappearance.

But this time, Nike has outdone itself – which is no small feat in and of itself.
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Lightweight Stacey

There are many, MANY, Content Management System (or CMS) websites/applications out there. From the ubiquitous WordPress, to the artsy Cargo Collective, to the user-friendly Cushy CMS and the business-geared Shopify. All of these services provide something that, just a few years ago, was out of reach for most people: easy website building.

As the blog model became a bigger and bigger influence over our daily lives & national culture (remember Livejournal?), “normal” people started picking up the publication mantle and began creating their own “blogs”. For years, most people put a distinction between a blog and a website – although in all technical senses the two are identical. But as our media culture became saturated with blogger celebs like Perez Hilton, we stopped seeing the difference and early adopters began modding their blogs to the hills and back. Eventually WordPress opened up their template system, allowed for multiple page themes, and ka-boom—here we are.

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Video-noculars?

Sony entered the binocular market on Friday, introducing its DEV-3 and DEV-5 digital binoculars, both capable of capturing 7.1-megapixel still images and 1080 HD videos in either 2D or 3D.

The binoculars are the “world’s first digital binoculars with HD video recording, zoom, autofocus and SteadyShot image stabilization,” according to the company’s announcement.

SteadyShot image stabilization is the the optical stabilization system that’s found in Sony Handycam camcorders and Cyber-shot cameras — it helps keep images clear and stable, even when viewing at high magnifications.

The binoculars come with a rechargeable battery pack that allows up to approximately three hours of 2D recording on a single charge. Also included with both models is a battery charger/adaptor, A/V connecting cable and USB cable for PC connection.

via Mashable

I can’t quite decide if these are amazing, or totally unnecessary… But I can definitely say this is an interesting idea. And if nothing else, I’d love to get a pair to play around with creatively. Thats a pretty powerful camera to have in such a compact form – I’ll be interested to see if any artists pick these up and find new/interesting uses. If they do, you’ll hear about it here.

INFLATE

Inflate is a design and production company with offices around the world to service an ever growing demand for rapid structure solutions that are more than just a marquee! With 15 years of dedicated design expertise with Inflatables of all sizes, our joined up back end manufacturing capabilities offer accurate and fast turn arounds for all scale of buildings. Inflate really does offer a genuine opportunity never known before for its clients and partners globally. Established in 1995, Inflate offers a range of award winning, architecturally stimulating stock structures that have been designed specifically to suit

the portable and temporary events market. The range encompasses light, easy and quick to use interior products such as the Office in a Bag, which can be fully installed in less than 10 minutes, to the hugely impressive Trident 24, which covers enough space to sit 360 people in a dining configuration. When you buy into Inflate, you don’t just buy a structure – you buy into the brand, the innovation, vision and quality. You buy consistency across all of these areas that are delivered time and time again- you buy a little vision into the future.

The crew over at Inflate have been producing some amazing pop-up structures. They come in tons of sizes, formats and applications, but the massive inflatable structures are by far the coolest of them all. The opportunities these present are literally endless — creating an “inside” space anywhere/anytime affords so many opportunities to bring people together. From parties, to exhibitions, to pop-up stores, these bad-boys are amazing and extremely versatile. I’ll be surprised if we don’t see more and more of these at large, branded promotional events.