Category Archives: Fashion

Nike FlyKnit

It’s unsurprising to hear that Nike has put out a new shoe, or some fancy new material for shoe making. But whats even more exciting than that is when Nike takes that next big step and straight up changes the Paradigm of how we, as a culture, think about shoes, and moreover, fitness apparel.

I’ve previously read that internally, Nike has a challenge to switch Paradigms like this every 10 years. You saw it with their Nike+ technology, and the integration of iPods directly into their product lines. They’ve done this time and time again, sometimes with amazingly powerful results, and sometimes to little fanfare and a sullen disappearance.

But this time, Nike has outdone itself – which is no small feat in and of itself.
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A New Chapter

“Frank Delgadillo announced today that he, along with his sales, marketing and creative team, will be launching a new brand, CHAPTER. CHAPTER assembled as a commitment to autonomy founded by a loyal collective of modern minds and artisan hands willing to uphold their creativity as part of a shared common vision of supporting others curating a similar lifestyle.”

In the ashes of the Comune,
Welcome the new Chapter.