It’s unsurprising to hear that Nike has put out a new shoe, or some fancy new material for shoe making. But whats even more exciting than that is when Nike takes that next big step and straight up changes the Paradigm of how we, as a culture, think about shoes, and moreover, fitness apparel.
I’ve previously read that internally, Nike has a challenge to switch Paradigms like this every 10 years. You saw it with their Nike+ technology, and the integration of iPods directly into their product lines. They’ve done this time and time again, sometimes with amazingly powerful results, and sometimes to little fanfare and a sullen disappearance.
But this time, Nike has outdone itself – which is no small feat in and of itself.