Category Archives: Advertising

Pantone Unveils 336 New Colors?!

The almighty gods of color, Pantone, have unleashed a treasure trove of new colors on the world (or well, on art directors & print designers) today.

In one of it’s biggest expansions since June 2011 (when they added 175 colors for home & fashion use), Pantone brings to the table a bunch of new shades for it’s popular Pantone Plus Series. The new colors are a beautiful mix of undertones, mid tones, pastels and vibrant hues. With this new addition, the Pantone Plus Series has a whopping 1, 677 colors.

From Pantone:

Pantone is committed to continually deliver essential color inspiration and innovation to creatives and color professionals. Designers consistently demand more colors to differentiate their work and stand out in a crowded marketplace. Pantone created the 336 New Colors with this in mind, expanding all color ranges to offer designers greater creative freedom.

And while it may not seem like a big deal – “i mean, it’s just colors, who CARES?” – this kind of visual color expansion reminds us that color, design & the general creative practice, is always growing. These may not be “new” colors, but bringing them to the designers toolkit means we’ll see these awesome new colors, with new names to boot, springing up in design work from the biggest agencies, to the smallest bedroom studios. And as designers ourselves, we’re thrilled to try out some of these new shades.

Green Lantern

Great little advertising video for the movie Green Lantern, brought to you by Lorem, São Paulo. This awesome idea shows off the best of guerilla advertising. They found a group to latch onto, promote through them—without any effort to the bikers—and attract an audience.

I can just imagine the excitement of riding on one of these, knowing everyones looking at you wondering whats going on. And the excitement being on the ground as one of these zooms by. At the very least it’d prompt me to do some research and find out why these green LEDs, why the messages?

Advertisers and AD Agencies always want to focus on drive, CTA (call to action), and turn-over. Sometimes this focus leads us/them down the wrong path – to a self-serving agenda. Companies whose sole goal is to make you buy, watch, participate in something that gives nothing back, are easily pin-pointed by consumers.

As capitalism/consumerism grows in this country, and all around the world, consumers are wising up. Long gone are the days when a pimple cream advert could tell you it would get you all the girls. Long gone are the ways of advertising that made you want the physical product, the hunk of plastic, and not the experience or benefit of owning it. As advertisers try and stick to these old ideals, they fall out of favor with their audiences.

But, as brands and companies begin to experiment with advertising – creating EVENTS, moments, memories and connections, they gain something much more important than a one-time customer: they create an interested, vested and loyal fan base.

James Victore

Pretty aggressive, but also really insightful. James Victore cuts through the bullshit and talks about the design business in a real way. It’s rare to see, but beautiful when done well. Bravo.

via Monsieur Bandit

INFLATE

Inflate is a design and production company with offices around the world to service an ever growing demand for rapid structure solutions that are more than just a marquee! With 15 years of dedicated design expertise with Inflatables of all sizes, our joined up back end manufacturing capabilities offer accurate and fast turn arounds for all scale of buildings. Inflate really does offer a genuine opportunity never known before for its clients and partners globally. Established in 1995, Inflate offers a range of award winning, architecturally stimulating stock structures that have been designed specifically to suit

the portable and temporary events market. The range encompasses light, easy and quick to use interior products such as the Office in a Bag, which can be fully installed in less than 10 minutes, to the hugely impressive Trident 24, which covers enough space to sit 360 people in a dining configuration. When you buy into Inflate, you don’t just buy a structure – you buy into the brand, the innovation, vision and quality. You buy consistency across all of these areas that are delivered time and time again- you buy a little vision into the future.

The crew over at Inflate have been producing some amazing pop-up structures. They come in tons of sizes, formats and applications, but the massive inflatable structures are by far the coolest of them all. The opportunities these present are literally endless — creating an “inside” space anywhere/anytime affords so many opportunities to bring people together. From parties, to exhibitions, to pop-up stores, these bad-boys are amazing and extremely versatile. I’ll be surprised if we don’t see more and more of these at large, branded promotional events.

90′s Nostalgia!

“Starting next Monday, TeenNick, part of the Nickelodeon family of cable channels for children, will start rebroadcasting old series from the 1990s that are considered classics by young adults. That’s right: classics from the 1990s.”

The repeats will run between midnight and 4 a.m. under the title “The ’90s Are All That,” a reference to one of Nickelodeon’s most popular shows in that decade, “All That.” That sketch comedy show (1994 to 2005) is one of the first to be featured in the block, along with the sitcoms “Clarissa Explains It All” (1991 to 1994) and “Kenan & Kel” (1996 to 2001) and the cartoon “Doug” (1991 to 1994).

The channel says that Facebook feedback will influence which other shows it rotates into the block. Research has convinced Nickelodeon executives that the Web — a repository of cherished childhood memories — “is allowing young people to be nostalgic, probably sooner than other generations,” said Cyma Zarghami, the channel’s president.

As much as I’m into this for personal reasons, I think this story really shows the true power of Facebook. It’s also a sign of how a brand has really listened to it’s base, stayed open to change, and are going to reap the rewards.

With this move, Nickelodeon has re-reached the audience that grew up with them, re-establishing connections that spark childhood memories for the audience. The internet has blown up over this story, ensuring that this move will, at least for a time, be a big money-maker. It’s moves like this that keeps a brand relevant, interesting and appealing to their customers – both old AND new.

via NY Times

A New Chapter

“Frank Delgadillo announced today that he, along with his sales, marketing and creative team, will be launching a new brand, CHAPTER. CHAPTER assembled as a commitment to autonomy founded by a loyal collective of modern minds and artisan hands willing to uphold their creativity as part of a shared common vision of supporting others curating a similar lifestyle.”

In the ashes of the Comune,
Welcome the new Chapter.

Nike Chosen

Nike’s new “Chosen” campaign, asks extreme athletes (pro and amateur) from around the world to participate in a video challenge. Participants are asked to take video of THEIR crew, doing “what they do”, upload it to the dedicated Nike Chosen site, and from there people online will vote for the worlds BEST Crew.

To help support the campaign, Nike put together this amazing introduction video. I caught it on TV late at night, and it blew me away. The lack of branding, messaging and selling gives way to a beautiful work of art that captivates you through to the end, and when the Nike logo finally appears at the end, you sure won’t forget it.

the Humble Giants

News from a Little Hill is a platform for Showcases, Rarities, Editorials, News & Thoughts from (and about) Humble Giants.

We are Humble Giants; a creative faction working in Advertising, Design & Film. With two multi-skilled principles, Mark Powell & Daniel Lucas, we employ a wide range of partners and collaborators that gives us the strength of a massive team. This flexibility allows us to adjust in size dependent on the given scope and budget of any project.

News from a Little Hill (NFALH) is a dispatch from Humble Giants as a unified voice. What interests us, what we’re looking at, reading, watching, listening to. The people influencing us, the products we hold near. All of this, plus some missives about our own work out in the world, is what NFALH is all about.

read more »